Carmen at The Met Opera
Carmen at The Met Opera
2024
2024
Designing brand identities to shape the world of Carmen through visual storytelling
Read case study
Challenge
For a production set in the American South, I was tasked with designing a range of brand identities that would help establish and reinforce the social and economic landscape of Carmen. Each identity needed to feel authentic while supporting the storytelling—grounding characters within their world through visual branding.
Approach
Working from reference imagery and sketches provided by Tom’s studio, I developed a series of distinct identities, each playing a specific role in shaping the production’s atmosphere.
An arms manufacturer identity, representing the darker, unglamorous side of Carmen’s life.
Rodeo-inspired branding, reinforcing Escamillo’s modernised persona as a commercialised rodeo star.
The designs drew from regional aesthetics, ensuring they felt rooted in reality while enhancing the visual storytelling of the production.
impact
The identities seamlessly integrated into the world of Carmen, enhancing the narrative depth and character authenticity. Each logo and brand element helped define the social structures and economic contrasts within the production, contributing to a visually rich, immersive experience.
Read case study
Challenge
For a production set in the American South, I was tasked with designing a range of brand identities that would help establish and reinforce the social and economic landscape of Carmen. Each identity needed to feel authentic while supporting the storytelling—grounding characters within their world through visual branding.
Approach
Working from reference imagery and sketches provided by Tom’s studio, I developed a series of distinct identities, each playing a specific role in shaping the production’s atmosphere.
An arms manufacturer identity, representing the darker, unglamorous side of Carmen’s life.
Rodeo-inspired branding, reinforcing Escamillo’s modernised persona as a commercialised rodeo star.
The designs drew from regional aesthetics, ensuring they felt rooted in reality while enhancing the visual storytelling of the production.
impact
The identities seamlessly integrated into the world of Carmen, enhancing the narrative depth and character authenticity. Each logo and brand element helped define the social structures and economic contrasts within the production, contributing to a visually rich, immersive experience.
Read case study
Challenge
For a production set in the American South, I was tasked with designing a range of brand identities that would help establish and reinforce the social and economic landscape of Carmen. Each identity needed to feel authentic while supporting the storytelling—grounding characters within their world through visual branding.
Approach
Working from reference imagery and sketches provided by Tom’s studio, I developed a series of distinct identities, each playing a specific role in shaping the production’s atmosphere.
An arms manufacturer identity, representing the darker, unglamorous side of Carmen’s life.
Rodeo-inspired branding, reinforcing Escamillo’s modernised persona as a commercialised rodeo star.
The designs drew from regional aesthetics, ensuring they felt rooted in reality while enhancing the visual storytelling of the production.
impact
The identities seamlessly integrated into the world of Carmen, enhancing the narrative depth and character authenticity. Each logo and brand element helped define the social structures and economic contrasts within the production, contributing to a visually rich, immersive experience.
Client
Client
The Met Opera
The Met Opera
,
,
Tom Scutt
Tom Scutt
Type
Type
Visual Identity
Visual Identity
,
,
Marketing Assets
Marketing Assets
SUMMARY
SUMMARY
Carmen, directed by Carrie Cracknell with costumes by Tom Scutt, needed a range of faux-company identities to bring their thematic and aesthetic vision for the opera to life.
I designed a range of authentic brand identities that reinforced the social and economic landscape of the characters. From a gritty arms manufacturer to commercial rodeo branding, each design helped ground the production’s world, enhancing narrative depth and realism.
Carmen, directed by Carrie Cracknell with costumes by Tom Scutt, needed a range of faux-company identities to bring their thematic and aesthetic vision for the opera to life.
I designed a range of authentic brand identities that reinforced the social and economic landscape of the characters. From a gritty arms manufacturer to commercial rodeo branding, each design helped ground the production’s world, enhancing narrative depth and realism.
background
background
Set in the American south, Tom approached me to design a range of identities based on reference imagery and sketches his studio developed.
Each identity had a specific role to play in establishing and reinforcing the social and economic dynamics surrounding Carmen and her world.
Working for an arms manufacturer hints at the darker unglamorous side of her life, while the rodeo identities add to the rugged, commercialised aesthetic of Escamillo’s modernised character as a rodeo star.
Set in the American south, Tom approached me to design a range of identities based on reference imagery and sketches his studio developed.
Each identity had a specific role to play in establishing and reinforcing the social and economic dynamics surrounding Carmen and her world.
Working for an arms manufacturer hints at the darker unglamorous side of her life, while the rodeo identities add to the rugged, commercialised aesthetic of Escamillo’s modernised character as a rodeo star.
Credits
Tom Scutt
Costume Designer
Dan Cragg
Branding Designer
The Met Opera
Costume Makers
Credits
Tom Scutt
Costume Designer
Dan Cragg
Branding Designer
The Met Opera
Costume Makers
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