ARVO 2024 for Boehringer
ARVO 2024 for Boehringer
2024
2024
Designing a booth and digital tactics to draw the eye and engage attendees at ARVO
Client
Client
Boehringer Ingelheim
Boehringer Ingelheim
Type
Type
UX/UI Design
UX/UI Design
,
,
Exhibition Design
Exhibition Design
SUMMARY
SUMMARY
The Association for Research in Vision and Ophthalmology 2024 (ARVO), marked a series of firsts for Boehringer Ingelheim; their first ophthalmology conference and the first public display of their new brand identity at a congress. This milestone event was a critical step in establishing their presence in the crowded retinal health market.
Focused on engagement and awareness, we designed a booth with tactics that blended innovative interactive technology with captivating motion graphics—all unified by a cohesive and impactful design system.
The Association for Research in Vision and Ophthalmology 2024 (ARVO), marked a series of firsts for Boehringer Ingelheim; their first ophthalmology conference and the first public display of their new brand identity at a congress. This milestone event was a critical step in establishing their presence in the crowded retinal health market.
Focused on engagement and awareness, we designed a booth with tactics that blended innovative interactive technology with captivating motion graphics—all unified by a cohesive and impactful design system.
background
background
Several booth designs incorporating integrated technologies were proposed in line with Boehringer’s new brand identity and strict design guidelines.
The approved solution featured two transparent touchscreens displaying in-depth study designs and event information, alongside a centrally positioned interactive spherical display showcasing a dynamic map of clinical study locations and their status.
Several booth designs incorporating integrated technologies were proposed in line with Boehringer’s new brand identity and strict design guidelines.
The approved solution featured two transparent touchscreens displaying in-depth study designs and event information, alongside a centrally positioned interactive spherical display showcasing a dynamic map of clinical study locations and their status.
Transparent touchscreen
Clinical pipeline
Spherical touchscreen:
Collaborative Research Programmes
Credits
Dan Cragg
UI Design and Motion Storyboarding
HCG
Booth content
Credits
Dan Cragg
UI Design and Motion Storyboarding
HCG
Booth content
Quote
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